Industrial Research Specialists

When Ci Research was established in 1989, its primary focus was on providing research services for industrial and business-to-business organisations. As such, we have vast experience of working across a broad range of sectors, and in engaging with directors, senior managers and executives from a variety of functions and representing businesses of all sizes. This extends to international studies, where we can point to over 20 years’ experience of conducting research for multi-national organisations across all the major continents. .

Examples of our experience in this area to highlight the diversity of projects undertaken include

• Global service quality benchmarking studies for a major polyurethanes manufacturer, targeting customers in Europe, the Americas and the Asia / Pacific Rim working in the construction, footwear, furniture, automotive, refrigeration and resins industries.
• Buyer behaviour and insight survey amongst manufacturing companies to better understand the decision making process for purchasing industrial cleaning products.
• Service insight study amongst quarry managers for major explosives manufacturer.
• Competitor benchmarking studies for a number of major UK distribution and logistics companies to assess perceptions of service in the marketplace.
• Customer and journalist survey for major agrochemicals manufacturer, covering US, Europe and Asia, to evaluate the client’s position in the market place and inform decisions to re-align the business with the values and needs of the target audience.

We regularly engage with businesses in undertaking customer satisfaction, insight, campaign evaluation, segmentation, proposition testing and other research projects for our clients. In the last year alone we have consulted with approaching 20,000 business contacts on a range of subjects, both in the UK and internationally, in conducting research for our industrial and business-to-business clients.

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